Photo Credits:  Francesca Malig  and  Chris Yee

Photo Credits: Francesca Malig and Chris Yee

Social Media Platforms & Media Appearances
C.A.T Clutch C.A.T Instagram C.A.T Facebook C.A.T Clutch Kickstarter C.A.T Clutch Elevator Pitch C.A.T Clutch America’s Greatest Makers

Visual Strategy

Inspired by classic logotypes from fashion brands like Dior and Chanel, the logo and branding identity of C.A.T Clutch embraced the acronym to portray the luxurious,
stylish product that redefines social experiences. C.A.T Clutch’s website was launched with the Avada theme from Wordpress. The layout of the website featured the products and the call to action of purchases through Kickstarter. Additionally, icons were created in Illustrator to make the clutch’s features stand out and easier to consume for a better user experience.


Visual Style Guide


Color Palette


Icon Design